Honest, agreed! Last year, when we were upgrading with CRM, one of the things we prioritized was integration with social media management services uae. Since most of our customer engagement happens online anyway, having it in one place makes keeping track of leads and conversations in one place very easy. Not to mention fantastic features like multilingual support or real-time analytics that helped a lot in dealing with Dubai's varied audiences. Amazing how much more efficient our operations became after this initial setup, just by aligning our CRM with our digital marketing tools.