As a small business, I sometimes feel overwhelmed by the size of international exhibitions. I worry that in a huge market like China, we might get lost among big corporations. Has anyone seen small companies succeed in such fairs?
top of page
bottom of page
Elevate your workspace with our refined collection of Office Chairs & Stools. Designed for both comfort and professionalism, our chairs and stools blend ergonomic support with modern style—perfect for long hours at the desk or welcoming clients.
Even though they can be massive, trade fairs in China https://expotobi.com/country/china offer many opportunities for smaller companies. At the Canton Fair, for example, there are specific halls dedicated to SMEs and niche products, so you’re not competing directly with global giants. In Shanghai, many tech and innovation events include startup zones where investors specifically look for new ideas. For smaller companies, attending these fairs can mean finding manufacturing partners, connecting with distributors, or simply learning how Chinese businesses operate. The key is to prepare well, book meetings in advance, and use matchmaking tools provided by organizers.